Thursday 17 January 2013

'The design of TOOTOOMOO'










I recently captured the newly opened and first Tootoomoo restaurant in Crouch end, London for architects JENNINGS\DESIGNSTUDIO. Brian Jennings, the practice principle of both their Dublin and London studios gives an insight into this very exciting and hugely enjoyable experience;

'The design of TOOTOOMOO' www.tootoomoo.co.uk

The core philosophy of TOOTOOMOO is fast casual pan asian dining, with healthy food made to order, based around an open visible central kitchen.  You can eat in, take out, or have your meal delivered.   There are separate retail, kitchen, preparation, seating and patio areas, and the first site is 12 Crouch End Hill, London which is approx. 700 sqft.


JENNINGS DESIGN STUDIO worked intensively with the clients to design a radical, innovative, and original concept born from this philosophy, and though it may look like it has just 'happened', in fact every single aspect has been meticulously considered.
We knew we wanted to create an authentic and theatrical pan asian street food experience that stimulates all of the senses, so we created the 'street' feel by using natural and reclaimed materials, making the best possible use of their natural properties.  Reuse and recycle were identified early as appropriate design themes to help create the street feel.


Food is at the heart of the TOOTOOMOO environment, and the attitude of the space is loose, eclectic and urban with untreated plasters, exposed services, reclaimed materials, and oiled natural timbers providing an unspoilt envelope for the kitchen and food to speak.  The open kitchen is a showcase, where selecting the ingredients and preparation of the dish is constantly on view.  All ingredients are displayed so your choice of food combinations is a self educating and engaging experience. Our seating arrangement invites you to take a perch and watch the process.   The transparency of the cooking process reflects the spirit of TOOTOOMOO and the eclectic urban asian surrounding promises to leave a lasting impression regardless of whether you sit in or take away.


For more design info - please contact; 
 
brian@jenningsdesignstudio.com 
www.jenningsdesignstudio.com
For viewing the entire shoot and photography usage;  
siobhan@siobhandoran.com

No comments:

Post a Comment